The Oasis tour’s £350m ‘supersonic’ boost to Britain: From quadrupling hotel costs, merchandise sales, travel and £100 tickets, how much fans will spend on Britpop icon’s comeback as experts say demand could ‘dwarf’ Taylor Swift’s Eras dates

The Oasis reunion tour will give the UK economy a ‘supersonic’ boost with soaring demand for accommodation and hospitality in cities hosting gigs, experts have said.

The Britpop band led by brothers Liam and Noel Gallagher have announced a series of dates in London, Manchester, Cardiff, Edinburgh and Dublin next July and August.

Hotels, pubs, bars and restaurants near venues hosting the concerts are all now set to benefit from fans wanting to make the most of the band’s hotly-anticipated return.

Payment provider SumUp estimated today that the tour will boost the UK and Irish economy by £350million, adding that each fan will spend about £350 per concert.

Aside from the ticket and merchandise spend, the firm projected an overall spend of £112million on travel, £76million on hotel rooms and £22million on food and drink. It also estimated that the total capacity across all tour venues would be 1,007,888.

Average travel costs of £111 are expected per person, plus hotel rooms priced from £111 in Cardiff to £158 in London based on two adults sharing, £40 on merchandise and £22 on food and drink at the venue – on top of an estimated £100 cost per ticket.

It comes after Taylor Swift‘s Eras tour was cited for boosting restaurants and hotels in the UK cities where she performed this summer amid elevated inbound tourism.

Research by analysts from Barclays predicted earlier this summer that the American pop star could bring a £1billion boost to the UK – although experts said today that spending by Oasis fans would be high but ‘might not reach those heady heights’.

Ticket prices will be released this Thursday before going on sale on Saturday at 9am, with the Manchester Evening News reporting that they are expected to be priced at more than £100 and possibly near the £140 mark, but this is not yet confirmed.

Tickets for Liam’s Definitely Maybe tour this year were between £53 and £108; while those for Noel’s High Flying Birds gig in Wigan last month were from £60 to £110.

And research by MailOnline has found some hotels have quadrupled rates for when Oasis gigs are scheduled, with fans having to pay nearly £700-a-night for rooms.

Music industry expert Professor Jonathan Shalit said the reunion would gross more than £400million, with an income for Noel and Liam of more than £50million each.

And Thomas Pugh, an economist at RSM UK, said the tour will ‘undoubtedly be a phenomenal sellout, which will also cause a spike in demand for accommodation and hospitality in those cities lucky enough to be hosting a gig.

‘This potentially presents a very profitable opportunity for the hospitality industry, especially hoteliers.

‘For example, Taylor Swift and the Foo Fighters saw hotel prices in Cardiff, which will also host an Oasis gig, rise by up to 500 per cent.’

Sacha Lord, night time economy adviser for Greater Manchester, estimated the band’s run in the city would benefit the city’s economy by more than £15million.

‘The impact of welcoming 80,000 people each night for the four planned gigs at Heaton Park cannot be underestimated,’ she said.

‘Events aren’t just about ticket sales, they have huge impacts on the local area and our hotels, pubs, bars, restaurants will all see the benefit, including extra hours for staff, as well as renewed global attention on the region and its cultural history.’ 

Meanwhile music expert Kevin McManus has claimed the battle for Oasis tickets will ‘absolutely dwarf’ that seen for Swift.

More than 4 per cent of the population applied for tickets to see Oasis at Knebworth in 1996, the largest ever demand for concert tickets in UK history.

Some 250,000 people got to see the band over two nights – also a record – but Oasis could have sold out a further 18 shows at the Hertfordshire venue.

Mr McManus told the Mirror: ‘It was a ridiculous amount of people who tried to buy tickets (for Knebworth), they were that huge. But this, because people have been talking about it for the past decade, it’s going to be even bigger.

‘I think everybody is going to try and get a ticket. Taylor Swift was obviously the big deal this summer, I think it’s going to absolutely dwarf that, just because it’s them and there’s that talk.

‘And there’s always going to be that ‘Are they going to do it? Are they going to fall out before the first show, are they going to fall out after five shows? Will they do the rest?”

Confirming the Oasis Live 25 tour, the band said: ‘The guns have fallen silent. The stars have aligned. The great wait is over. Come see. It will not be televised.’

The band’s website, oasisinet.com crashed around the time of the announcement.

Susannah Streeter, an analyst at the financial firm Hargreaves Lansdown, said: ‘Websites crashing on the announcement shows how desperate fans will be to get their hands on tickets to see the brothers reunite, and if they are successful, they are unlikely to hold back on spending.’

Ms Streeter added: ‘The spending power of Swifties was estimated to have brought a £1 billion boost to the UK economy, and while spending by Oasis fans might not reach those heady heights, they are unlikely to hold back from splashing the cash to celebrate the brothers’ return.’

The UK and Ireland tour will start at Cardiff’s Principality Stadium, and also visit Manchester’s Heaton Park, London’s Wembley Stadium, Edinburgh’s Murrayfield Stadium and Dublin’s Croke Park throughout July and August next year.

Kate Nicholls, chief executive of trade group UKHospitality, said: ‘It’s clear the pull of live music is as strong as ever. Hotels will get booked up quickly as fans secure tickets, and pubs, bars and restaurants will all be packed next summer with concert-going fans.’

While there are also plans for tour dates outside of Europe, Liam clarified on X that the UK and Ireland leg of the tour is ‘the band’s exclusive European appearances’.

Joss Croft, chief executive of tourism trade body UKinbound, said major music events are ‘not only beneficial for the UK music industry, but a super boost for our inbound tourism, drawing visitors from around the world to experience the best of what the UK has to offer’.

Fans have been pleading with brothers Liam and Noel Gallagher to regroup since they disbanded in 2009, prompted by a backstage brawl at the Rock en Seine festival in Paris.

Even before the announcement, speculation of a possible reunion had provided a boost on streaming services.

Spotify said Oasis streams increased more than 160 per cent globally between Monday and the previous week.

‘The increase in streams was continuing to grow throughout yesterday,’ the music platform added.

Oasis released their chart-topping debut album Definitely Maybe three decades ago.

Muniya Barua, deputy chief executive at trade group BusinessLDN said the tour could provide a ‘supersonic boost’ in the capital.

She added that the impact of such events was proof the Government should reinstate a rule where overseas visitors in British shops can get a refund on Value Added Tax.

Corin Camenisch, product marketing lead at payments firm SumUp, said: ‘Whilst the lucky fans who manage to get tickets may feel as though summer 2025 is far away, it is best to book accommodation, travel and other expenses as soon as possible to get the best costs.

‘Small businesses in the surrounding areas are also set to benefit financially from the upcoming reunion, with many attendees planning to have food and drink locally before heading to the stadium.’

She also urged those with establishments near the tour locations to consider launching deals to entice customers and increase footfall through the door.

Ms Camenisch added: ‘Many fans will be looking at cost-cutting options to save money in the arenas and stadiums themselves, so an attractive offer can have small businesses feeling the benefit of this economic boost personally.’

Earlier this year, analysts claimed the UK economy had been boosted by Taylor Swift’s Eras Tour, which temporarily increased the cost of hotels.

The pop star played sell-out shows in Edinburgh , Liverpool and Cardiff as well as eight in London – with hotel prices then falling after she left Britain.

Swift’s fans, known as ‘Swifties’, were expected to have boosted the London economy alone by £300million as the capital hosts more Eras Tour shows than any other city in the world, with nearly 640,000 people attended across the eight dates.

The Barclays ‘Swiftonomics’ report issued in May found Swift’s tour was expected to have provided a £997million boost to the UK economy.

Some 1.2million fans were estimated to have spent an average of £848 on tickets, travel, accommodation, outfits and other costs to see the star at one of her 15 UK tour dates – more than 12 times the average cost of a night out.